The use of a sustainability chart inside vacation rentals is undeniably one of the most powerful tools we have at our disposal.
This chart serves as a transparent and engaging tool that highlights the initiatives you have implemented to improve the sustainability of your properties. It goes beyond mere words and provides tangible evidence of your dedication to minimizing your environmental impact.
Furthermore, at Sustonica, we value this, so having a Sustainability Chart in your properties can sum up to 2.5% points! Check it on our criteria page.
In this article, we will explore the significance of showcasing it for your vacation rental properties. We will delve into the key reasons why it matters, such as building trust, gaining a competitive advantage, educating and engaging guests, raising environmental awareness, and enhancing your brand image.
Moreover, we will discuss the essential elements that should be included in your sustainability chart, as well as ideas for visually capturing your guests’ attention and encouraging their participation.
By leveraging the power of visuals, you can communicate your sustainability initiatives effectively, inspire guests to adopt sustainable practices and foster a positive impact on the environment.
Examples of Sustainability Charts
When it comes to showcasing your sustainability efforts in a visually captivating and informative way, incorporating various visual elements into your chart can make a significant impact. By carefully designing and organizing your sustainability chart, you can effectively communicate your initiatives, engage guests, and inspire them to join you in your sustainability journey. Here are some examples of things you can showcase:
Example 1: Design by Sustonica based on our criteria.
Example 2: LLA Selections chart displayed in properties
Example 3: Sustonica chart after you get your badge (on request)
The Visuals of Sustainability Charts
Here are some key visual elements and ideas to consider incorporating into your design:
1. Logo and branding
Include your property’s logo and branding elements to maintain consistency and reinforce your brand identity. This will help guests associate your sustainability efforts with your property.
2. Clear sections
Organize the sustainability map into clear sections or categories, such as energy, water, waste, materials, community, transportation, etc. This makes it easy for guests to navigate and find specific information of interest.
3. Icons and Colorful Graphics
Utilize visually appealing icons or symbols that represent each sustainability practice or initiative. They can quickly convey information and make the chart engaging. Incorporate colors that align with your brand or evoke a sense of nature and sustainability. This combination of icons and colorful graphics enhances the visual appeal of the chart while effectively communicating key sustainability information.
4. QR Code
Include a QR code or URL that links to a dedicated page on your website or digital platform where guests can learn more about your sustainability efforts. This page can provide additional resources, tips, and suggestions for sustainable living. Find some examples here of how to mention sustainability on your website:
5. Guest action ideas
Dedicate a section of the card to ideas and tips for guests to use sustainable practices at home or during their stay. This can include simple actions such as turning off lights when not in use, conserving water, or using eco-friendly toiletries. Encourage guests to participate in your sustainability initiatives and inspire them to make a positive impact.
If you already have your properties verified by Sustonica, you can request our own!
Take the free test here to figure out if your properties already qualify!
To maintain a visually appealing and easy-to-understand design throughout the chart. Use a font and font size that is easy to read, and ensure that visual elements are well-spaced and not cluttered. The chart should be eye-catching, and informative, and encourage guests to explore and participate in your sustainability efforts.
By incorporating these visual elements, you can create an engaging and informative sustainability chart that effectively communicates your initiatives, encourages guest participation, and reinforces your commitment to sustainability.
