As part of marketing your sustainability actions, you can now appear in Booking.com “sustainable property” filter when you pass the Sustonica badge.
This filter allows you to differentiate your properties from the rest and gives you another opportunity to appear higher in the booking.com algorithm.
Your Sustonica validated properties will appear as sustainability certification, the maximum recognition you can get and only available with an externally verified badge like Sustonica’s.
"The Booking.com program has 3 tiers of commitment to sustainable practices. 53% of holders are at level 1, 37% are at level 2, and just10% of participants are at the highest level."
"Traveling more
sustainably continues to be front
of mind for travellers", says Booking.com
As sustainability becomes an increasingly important consideration for travelers, online travel agents (OTAs) and property managers have an important role to play in promoting responsible and eco-friendly vacation rentals.
"We are encouraged by the number of our accommodation partners that are taking steps to operate more sustainably, but there is more work to be done to make it easier for travellers to find and book more sustainable options across the entire travel experience." says Glenn Fogel, CEO of Booking.com.
1%
Would feel better about staying in a
particular accommodation if they knew it
had a sustainable label.
1%
Confirm that traveling more
sustainably is important to them.
1%
Want to filter their options for those
with a sustainable label next
time they book.
1%
Would be willing to pay more for sustainable travel options.
Yes, at present, 100% of your building units need to pass the badge in order for your property to appear as travel sustainable in booking.com.
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